{"id":8655,"date":"2021-06-10T17:01:48","date_gmt":"2021-06-10T15:01:48","guid":{"rendered":"https:\/\/vrioeurope.com\/?p=8655"},"modified":"2023-05-05T12:11:52","modified_gmt":"2023-05-05T11:11:52","slug":"employer-branding-week-and-we-are-not-talking-about-mugs-and-merch","status":"publish","type":"post","link":"https:\/\/vrioeurope.com\/en\/employer-branding-week-and-we-are-not-talking-about-mugs-and-merch\/","title":{"rendered":"Employer Branding Week \u2013 (And we are not talking about mugs and merch!)"},"content":{"rendered":"<div id='av_section_1'  class='avia-section av-3o8lzs-e303e5306c712fffb035dc30845f4aca main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-bg-style-scroll container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-8655'><div class='entry-content-wrapper clearfix'>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-67duzs-f5370c9ce0f3ccd0467062d43f85c8c8\">\n.flex_column.av-67duzs-f5370c9ce0f3ccd0467062d43f85c8c8{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-67duzs-f5370c9ce0f3ccd0467062d43f85c8c8 av_two_third  avia-builder-el-1  el_before_av_one_third  avia-builder-el-first  first flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-25xtrj-99ca2ed4b8051412845342116be26fce\">\n#top .av-special-heading.av-25xtrj-99ca2ed4b8051412845342116be26fce{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-25xtrj-99ca2ed4b8051412845342116be26fce .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-25xtrj-99ca2ed4b8051412845342116be26fce .av-subheading{\nfont-size:15px;\n}\n\n@media only screen and (max-width: 479px){ \n#top #wrap_all .av-special-heading.av-25xtrj-99ca2ed4b8051412845342116be26fce .av-special-heading-tag{\nfont-size:45px;\n}\n}\n<\/style>\n<div  class='av-special-heading av-25xtrj-99ca2ed4b8051412845342116be26fce av-special-heading-h1 blockquote modern-quote  avia-builder-el-2  el_before_av_codeblock  avia-builder-el-first '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Employer Branding Week \u2013 (And we are not talking about mugs and merch!)<\/h1><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-kai3wbjk-0a54c1d9bb3f133d54de340fb176f4fa\">\n.avia-image-container.av-kai3wbjk-0a54c1d9bb3f133d54de340fb176f4fa img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-kai3wbjk-0a54c1d9bb3f133d54de340fb176f4fa .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-kai3wbjk-0a54c1d9bb3f133d54de340fb176f4fa av-styling- avia-align-center  avia-builder-el-4  el_after_av_codeblock  el_before_av_textblock '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-8659 avia-img-lazy-loading-not-8659 avia_image ' src=\"https:\/\/vrioeurope.com\/wp-content\/uploads\/2021\/06\/employer.jpg\" alt='' title='employer'  height=\"547\" width=\"1081\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/vrioeurope.com\/wp-content\/uploads\/2021\/06\/employer.jpg 1081w, https:\/\/vrioeurope.com\/wp-content\/uploads\/2021\/06\/employer-300x152.jpg 300w, https:\/\/vrioeurope.com\/wp-content\/uploads\/2021\/06\/employer-1030x521.jpg 1030w, https:\/\/vrioeurope.com\/wp-content\/uploads\/2021\/06\/employer-768x389.jpg 768w, https:\/\/vrioeurope.com\/wp-content\/uploads\/2021\/06\/employer-705x357.jpg 705w, https:\/\/vrioeurope.com\/wp-content\/uploads\/2021\/06\/employer-600x304.jpg 600w\" sizes=\"(max-width: 1081px) 100vw, 1081px\" \/><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-k3k0amq1-7e07212fde6da3dc3ce702888c572a37 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p>The power of employer branding is becoming more and more important across all sectors, but in particular the transport and logistics sector!<\/p>\n<p>The current driver shortage means that competition to attract new talent is at an all-time high.<\/p>\n<p>Employers are starting to realise the importance of highlighting their company values, culture and benefits in order to attract new and top talent.<\/p>\n<\/div><\/section><br \/>\n<article  class='iconbox iconbox_left av-kpr0it7q-c286103b5b09cf9cfe8f00ca1b47ad9a  avia-builder-el-6  el_after_av_textblock  el_before_av_textblock '  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class=\"iconbox_content\"><header class=\"entry-content-header\" aria-label=\"Icon: Did you know that:\"><div class='iconbox_icon heading-color avia-iconfont avia-font-entypo-fontello' data-av_icon='\ue84e' data-av_iconfont='entypo-fontello'  ><\/div><h3 class='iconbox_content_title '  itemprop=\"headline\" >Did you know that:<\/h3><\/header><div class='iconbox_content_container '  itemprop=\"text\" ><ul>\n<li>94% of candidates would consider an employer\u2019s brand when applying for jobs<\/li>\n<li>45% of passive job seekers would apply for a job if it was to work for an amazing brand.<\/li>\n<li>Companies with a strong employer brand are seeing a 50% reduction in cost per hire.<\/li>\n<\/ul>\n<\/div><\/div><footer class=\"entry-footer\"><\/footer><\/article><br \/>\n<section  class='av_textblock_section av-k3k0amq1-7e07212fde6da3dc3ce702888c572a37 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h3>Vrio\u00b4s simple 5 step guide to improving your Employer Branding Power<\/h3>\n<p>With the current driver shortage that the transport sector is currently facing, here is Vrio\u00b4s top tips on how you can improve your employer branding to help attract new talent to your organization:<\/p>\n<p><strong>1 &#8211; Awareness<\/strong><\/p>\n<p>Knowing your company\u2019s culture is critical and ensuring that your current employees approve of it, their buy in is essential to endorse the culture you want to create, this example starts at the very top, you have to live and breathe it.<\/p>\n<p><strong>2 &#8211; Research<\/strong><\/p>\n<p>This is an ongoing process, the world has changed and will continue to do so, attitudes to work have also changed significantly, which means business need to evolve and adapt to changing societal attitudes and expectations. Feedback from potential candidates can provide valuable insights as to how your business is perceived from the outside.<\/p>\n<p>A brand audit can also be a useful tool to gain a better understand about how your company branding is perceived.<\/p>\n<p><strong>3 &#8211; Employee Engagement<\/strong><\/p>\n<p>Your existing team are invaluable when it comes to understanding how the company is perceived from the inside. Establishing the correct mechanism to obtain honest and real feedback from employees is critical in the process to ensure that your employer branding is not just a glossy marketing message but a reality.<\/p>\n<p><strong>4 &#8211; Highlight your Value<\/strong><\/p>\n<p>Understanding and promoting your employee value proposition (EVP) with your prospective candidates is also important. Your EVP should contain the following details:<\/p>\n<ul>\n<li>Financial package (Bonus schemes, pension schemes)<\/li>\n<li>Other benefits (work flexibility, loyalty schemes, gym membership, health care)<\/li>\n<li>Career development &amp; progression opportunities<\/li>\n<li>Professional development programmes (Ongoing training and upskilling)<\/li>\n<li>Work environment &amp; culture<\/li>\n<\/ul>\n<p><strong>5 &#8211; Build &amp; promote your BRAND<\/strong><\/p>\n<ul>\n<li>Reinforce and promote your Employer branding.<\/li>\n<li>Use effective social media channels to communicate your message consistently and often.<\/li>\n<li>Develop a Corporate &amp; Social responsibility policy and publish it on your website.<\/li>\n<li>Develop blog content and videos demonstrating your values and people for everyone to see.<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n<br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" 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src=\"https:\/\/vrioeurope.com\/wp-content\/uploads\/2023\/05\/lg-certificado.png\" alt='' title='lg-certificado'  height=\"131\" width=\"200\"  itemprop=\"thumbnailUrl\"  \/><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-8655'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"<p>The power of employer branding is becoming more and more important across all sectors, but in particular the transport and logistics sector! <\/p>\n","protected":false},"author":6,"featured_media":8659,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[40,38],"tags":[],"class_list":["post-8655","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-en","category-trends"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Employer Branding Week \u2013 (And we are not talking about mugs and merch!) - Vrio<\/title>\n<meta name=\"description\" content=\"The power of employer branding is becoming more and more important across all sectors, but in particular the transport and logistics sector!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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